---
title: Traffic Surveys in the Modern Era
description: Many manual counters claim to be cost-efficient providing traffic volume reports in Excel. Is it satisfying enough for accurate traffic surveys nowadays?
image: https://blog.goodvisionlive.com/hubfs/Frame-362%20(1).webp
---
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# Traffic Surveys in the Modern Era
Jan 13, 2023, 9:00:00 AM
Almost every company from transportation industry tackles the challenge of efficient traffic data collection. And practically all traffic data suppliers have previous experience with manual traffic counting or tubes on their surveys. Many manual counters claim they can be cost-efficient and can provide traffic volume reports in Excel spreadsheets. But is this enough to satisfy the needs of traffic model calibration in the modern age?
## How to do traffic surveys simple and effective
Today it is evident that automated methods of collecting traffic data using artificial intelligence are in the spotlights of transport planners and municipalities. What does this mean for your current operations, what does it look like when you decide to implement smart technology to your traffic survey projects? This article describes it in 3 simple steps.
[](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/20473359/e4228745-3b73-49f8-b2dc-7cb5745ed19e)
## STEP 1: Collect traffic video using cameras
Cameras are convenient sensors, bringing enormous advantages with the use of the latest video analytics technology. You can use your existing fixed camera, a battery-powered camera, use a drone for the recording in the traffic location, and then process the video to get the traffic data you need.
**If you’re not sure about how to proceed, don’t worry. At GoodVision Ltd, we help traffic surveyors to pick the camera models, and we can verify the correct camera equipment positioning on your projects.**
Recorded video files from the survey are then conveniently uploaded to your workspace on the [GoodVision Video Insights](http://my.goodvisionlive.com/) software platform, taking care of the file management and where the traffic data extraction will happen automatically.
## STEP 2: Extract traffic data from the video
Best traffic video analytic systems won’t let you down and perform the data extraction automatically and on-time. GoodVision’s traffic data extraction method revolves on our proprietary artificial intelligence. It [recognises individual traffic attendants](http://help.goodvisionlive.com/en/articles/3323649-goodvision-traffic-objects-classification-guide) in the video footage by its visual appearance and extracts vehicles and pedestrians’ whole trajectories. The entire process is automated and provides **1-hour data turnaround**, no matter how big your survey is. What are the benefits for you?
- You are independent of the geo-location of the survey
- No adaptation of the system before the survey is needed
- Shorter deadlines achieved by reducing the human factor
Watch [our sample videos](https://www.youtube.com/channel/UCrrhdeQpkpsfOH8e8tJ6y2A/videos)of how such a system works.
While other solutions require vast amounts of manual work, GoodVision automates many human-made processes in a transformative way. We are verifying the traffic data extraction is correct to achieve the best accuracy of your results.
%20(1).webp?width=679&height=382&name=1_sNoytMJpqDjAeGe0t7CzHg%20(1)%20(1).webp)
A sample of visualised traffic trajectories in GoodVision Video Insights
## STEP 3: Traffic volume counting, and way, way more…
We make [uploading](http://help.goodvisionlive.com/en/articles/3304441-how-to-upload-and-process-video-recordings)and processing of traffic footage very convenient, and we’re delivering the survey traffic data on your “table” without any additional work required from your side. Once the data is extracted from the videos, you can report traffic volumes straight away.
The platform provides various types of built-in [tabular traffic reports](http://help.goodvisionlive.com/en/articles/3304768-traffic-report-types-in-goodvision) including standard traffic movement counts, origin-destination matrices and vehicle lists with timestamps and detailed behavioural parameters of an individual vehicle in the flow. GoodVision’s customer quality support will make sure you have achieved the analyses correctly and accurately.
A sample of the traffic movement counts report from GoodVision Video Insights
## What next? Smooth hand off to your customers
The current workflow and handoff between different branches within the transport and urban planning industry (e.g. between traffic planners and their data suppliers ) are very limited by the data collecting methods and the lack of a unified platform with cross-unit functionality.
> *The most common scenario today is traffic surveyors sharing collected video footage with traffic volume spreadsheets to traffic modellers. This process is becoming smarter with GoodVision.*
Just imagine, after the video processing, you didn’t just get the traffic counts. You obtained a full, digital twin of the junction with very granular traffic behavioural data and it would be a waste to not use it. If you care about your customers, share it to them — to transport planners and modellers as a part of the project delivery! Traffic data received using GoodVision will help them with granulated detailed analyses these experts have to perform manually every day.
An example:
- Gap-acceptance analyses
- Speed analyses
- Saturation flows analyses
- Traffic model calibration
Traffic data suppliers can share all reports, the extracted digital data and the video footage directly to their customers on a click of the button within the platform, as the delivery portal. GoodVision is a win-win collaborative solution for both parties. [Read this article](https://blog.goodvisionlive.com/how-traffic-data-suppliers-can-collaborate-with-transport-planners-more-efficiently) about how this cooperation works step by step.
## Helping you build confidence with technology!
As with all innovative solutions, it takes time to build confidence and standard processes around the new technologies and tools in the transport planning industry. We understand this well and want to remove the frustration from manual labour and make your work more enjoyable.
Every customer can count on a personalised approach and quality assurance on their projects from GoodVision. Our specialist provides the guidance, verification of the results and 1 on 1 support during traffic analytics. Our teams experience from tens of thousands of hours of traffic surveys globally will put you on the best adoption path to the AI world.
Don’t make your traffic survey complicated this year with manual counts or expensive specialist equipment. Make it simple and complete projects quicker by innovating with GoodVision.
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## Related Articles
## [GoodVision Vs Manual Traffic Counters: Comparing User Experience on Traffic Surveys](https://blog.goodvisionlive.com/goodvision-vs-manual-traffic-counters-comparing-user-experience-on-traffic-surveys)
Almost all traffic survey companies have previous experience with manual traffic counting. Many...
[Read More](https://blog.goodvisionlive.com/goodvision-vs-manual-traffic-counters-comparing-user-experience-on-traffic-surveys)
## [Intelligent Traffic Management: The Secret of Smart Cities](https://blog.goodvisionlive.com/intelligent-traffic-management-the-secret-of-smart-cities)
In the 1970’s, Los Angeles launched its first big-data project, “The State of the City: A Cluster...
[Read More](https://blog.goodvisionlive.com/intelligent-traffic-management-the-secret-of-smart-cities)
## [Traffic Management: Why You Can’t Just Think Locally](https://blog.goodvisionlive.com/traffic-management-why-you-cant-just-think-locally)
More often than not traffic management hones in all of its focus on local traffic, even though our...
[Read More](https://blog.goodvisionlive.com/traffic-management-why-you-cant-just-think-locally)
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